Ace Canada Privacy Statement

Effective Date: July 11, 2017


Ace Canada, is a business unit of RONA Inc. who owns the master license rights to the Ace brand in Canada (“Ace Canada”). Ace Canada values and respects the privacy of its customers, employees, job applicants, and suppliers. This Privacy Statement describes how Ace Canada collects, uses, shares, retains, and protects personal information collected through the Ace Canada Website (as defined below) and the Ace Canada Owned Stores (as defined below), and the choices you can make regarding such personal information. It also contains other important privacy disclosures, such as how we may update this Privacy Statement, and how you can contact us. Click on any heading below to go directly to that section of the Privacy Statement.

Please note that this Privacy Statement only applies to the Ace Canada Website and the following Ace Canada stores:

Ace Hardware The Pas
333 Edwards Avenue
The Pas, MB
R9A 1L7

Ace Hardware Swan River
121-5th Avenue South
Swan River, MB
R0L 1Z0

(collectively, the “Ace Canada Owned Stores”)

This Privacy Statement does not apply to Ace Canada stores operated by independent dealers or other Rona or Lowe’s websites, such as and, which are governed by their own privacy statements.

All employees and those working on behalf of Ace Canada are responsible for following this Privacy Statement.



  • A. Collection of Personal Information in Ace Canada Owned Stores
  • B. Collection of Personal Information Online
    • (1) Information You Provide
    • (2) Information Collected by Automatic Means



  • A. Service Providers and Business Partners
  • B. Legal, Enforcement, Security, and Investigation
  • C. Sale or Transfer of Business or Assets
  • D. Aggregate or De-Identified Data
  • E. Corporate Group



  • A. How Ace Canada Obtains Your Consent
  • B. Withdrawal of Consent
  • C. Individual Access to and Correction of Personal Information


  • A. Do Not Track
  • B. Interest-Based Advertising
  • C. Social Media Widgets
  • D. Links to Other Websites
  • E. Children
  • F. Changes to this Privacy Statement
  • G. How to Contact Us


  • A. Rates and reviews


We may collect information that identifies you or that is associated with you in a number of ways, including information you provide to us, information we automatically collect, and information we obtain from third parties. Ace Canada may collect personal information when you:

  • Purchase, rent, order, return or exchange any of our products and services in Ace Canada Owned Stores;
  • Request a copy of an invoice or electronic invoice;
  • Request a quote, product information or special order any of our products and services;
  • Request delivery, warranty or repair services;
  • Contact Ace Canada customer service representatives or other employees by phone or in Ace Canada Owned Stores;
  • Visit Ace Canada’s website;
  • Enter into a contest or respond to one of our surveys;
  • Apply for employment or accept employment at Ace Canada or Ace Canada Owned Stores;
  • Provide us with comments or suggestions; or
  • Are injured, suffer or cause property damage in any Ace Canada Owned Store.

A. Collection of Personal Information in Ace Canada Owned Stores

At the point-of-sale, we may ask for your e-mail address and your Air Miles® card or collector number, if applicable, which you may decline to provide. We may use your e-mail address to provide you with information about Ace Canada products and services, and to invite you to join e-mail lists for specific marketing and other communications. We may use your Air Miles information to report your purchases to that program. We may also use the data to perform customer analytics and to otherwise assist us in enhancing our customers' shopping experience.

If you use a debit or credit card for any of your purchases, Ace Canada Owned Stores transmit directly to our payment processor the payment card information necessary to complete each transaction. As a general rule, we do not collect or retain full payment card data. But we may receive from the processor, and retain for our records, some truncated form of the payment card data, which may be used to help locate a prior purchase in connection with a request to return an item or to provide a refund or exchange, as well as for analysis and to comply with laws requiring Ace Canada to retain financial records of its activities.

If you return previously purchased merchandise or request a refund or exchange, especially without a receipt, you may be asked to verify your identity and to provide your name and/or other identification information for our records. Ace Canada Owned Stores collect this information for loss prevention purposes, including the detection and prevention of fraud and theft.

If you purchase or arrange for a delivery, Ace Canada Owned Stores may collect additional personal information from you to aid in providing the delivery service. This additional information may include your name, address, personal e-mail address, telephone number(s) and shipping or installation location information. This information may also be used to perform customer analysis and to otherwise assist us in enhancing our customers' shopping experience.

If you qualify for a tax exemption, Ace Canada Owned Stores will collect the personal information necessary to document the exemption and satisfy the applicable taxing authorities, as well as to help identify you and retrieve your tax exempt status when you make future purchases, so that you aren’t required to repeatedly provide the same information.

If you rent a truck/trailer or other equipment, Ace Canada Owned Stores may collect, on their own behalf or on behalf of the owner of the trucks/trailers or other equipment, personal information to identify and contact you, such as a driver's license and verification of age and insurance, payment information, and similar data. This information is used to comply with obligations to the owner of the truck/trailer or other equipment, determine eligibility to rent, comply with legal requirements, confirm the identity of the customer, and assist in retrieving the truck/trailer or other equipment in the event they are not returned.

Ace Canada Owned Stores may conduct video surveillance and recording of its stores and other premises for security, loss prevention, and safety purposes, and to monitor in-store traffic patterns, customer counts and interests, and perform similar analytics. Where video surveillance is used, recordings are kept in a secure area. Ace Canada Owned Stores limit access to any video surveillance to appropriate personnel, such as loss prevention employees and management. Video surveillance recordings are routinely destroyed unless they are needed for investigations of an incident or legal proceedings.

If you telephone Ace Canada to make an inquiry, request information, provide a compliment, make a complaint, or for any other reason, Ace Canada may ask for personal information in order to assist you. For example, Ace Canada may collect your contact information to respond to you later. Ace Canada may also ask for information about the product or service that you purchased or about which you have expressed an interest so that it can process your inquiry and provide you with an opportunity to learn about other products or services that may be of interest to you. Calls to or from customer service centers or other phone support lines may be monitored or recorded for quality control, training, security, and analytics purposes.

B. Collection of Personal Information Online

(1) Information You Provide

When you visit (“Ace Canada Website”), Ace Canada may provide you with the opportunity to sign up to receive special offers and helpful tips. If you sign-up, you will be asked to provide limited contact information, such as your name, address, Air Miles Number and email address. Ace Canada may use third party companies to authenticate and validate the information you provide to Ace Canada. Your registration information may be merged with additional information we already possess or information provided by the third parties to enhance our marketing efforts. The information you provide while visiting the Ace Canada Website may also be combined with marketing research from internal and external sources and may be used to determine informational and shopping preferences.

(2) Information Collected by Automatic Means

When you visit Ace Canada Website, interact with e-mails from Ace Canada, or access Ace Canada online advertising, Ace Canada may collect certain information by automated means, using technologies such as cookies, Web server logs, and Web beacons. This information may be used to provide a better-tailored and more personalized shopping experience, and for market research, data analytics, and system administration purposes. For instance, Ace Canada may use this information to determine whether you've visited our website before, to store your preferences and settings, to provide sign-in authentication, and for compliance with our legal obligations, policies, and procedures. Ace Canada may also collect data about your activities on our websites for use in providing advertising tailored to your individual interests, as described in Interest-Based Advertising below.

Ace Canada Website may use cookies (such as HTTP or HTML5 cookies) and other types of local storage (such as browser-based or plugin-based local storage). Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings. Ace Canada may use “session” cookies (which do not remain on your computer after you close your browser) and “persistent” cookies (which do remain on your computer until you delete them or they expire). Your browser may provide the ability to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that if you disable cookies, you may not be able to use all of the features and functions of our websites.

Ace Canada Website, e-mails, and electronic newsletters may contain tags known as “Web beacons” or “single-pixel gifs,” which are small electronic images used to help deliver cookies on our sites, count visitors to our webpages, determine whether e-mails are opened, and for other operational purposes. We may work with other companies by sharing information about the use of our beacons or to place beacons on their sites or in their advertisements to let us develop statistics on how often clicking on an advertisement or product on one website results in a purchase or other action on other sites. Our webpages may also contain Web beacons from third parties, which help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other website operations. These Web beacons may allow the third parties to set or read a cookie on your computer.

E-mails from Ace Canada may use links designed to lead you to Ace Canada materials or third-party materials on the Web, after redirection through our servers. The redirection system allows Ace Canada to change the destination URL of these links, if necessary, and to determine the effectiveness of our marketing initiatives. Such web links may also allow Ace Canada to determine whether you have clicked a link in an e-mail, and this information about the interaction may be connected to your personal information. If you do not want Ace Canada to collect information about the links that you click, you can choose not to click links in an e-mail that Ace Canada sends.

Ace Canada Website and applications generally use Web server logs to record information about your use of the services, such as your device type, operating system type, browser type, domain, system settings, and IP address, as well as the language your system uses and the country and time zone where your device is located. These logs also may record information such as the address of the Web page that referred you to our website, and other information about your interaction with our websites, such as which pages you visit. This is a common practice that supports the operation and protection of our websites and applications.

Ace Canada may use third parties to perform certain functions on our websites, such as to provide instant surveys. Ace Canada may also use third-party Web analytics services on our websites, such as those provided by Google Analytics, to help us analyze how users use our websites. These providers may collect various data points associated with your visits to our websites, including your IP address, and they may place cookies to help with the analysis. To learn more about Google Analytics and how to opt-out, click here.

Ace Canada may also collect information from commercially available sources to whom you have given consent to share your personal information or who provide anonymous demographic information associated with a geographic area. The information Ace Canada collects from its commercial sources may be used along with the information Ace Canada collects from you when you visit the Ace Canada Website. For example, Ace Canada may compare the geographic information acquired from commercial sources with the IP address collected when you visit our website to derive a general geographic area in order to provide you with information or promotions relevant to your geographic area.

Ace Canada may also collect personal information from public sources and from third-parties where permitted by law.


We may use the personal information we collect for a range of business purposes, including to:

  • Identify customers, employees and suppliers and to establish and maintain a relationship and communications with them through various channels;
  • Provide customers with ongoing service (such as to process orders, payments, returns, warranties, and rebates), to complete deliveries, and to better assist customers when they visit or call us;
  • Evaluate and respond to requests, inquiries, and applications;
  • Conduct and administer contests, surveys, and sweepstakes;
  • Provide customers with information about other Ace Canada products and services, or those of companies with whom we are working, that may be of interest to them;
  • Customize your experiences with Ace Canada, including customized advertisements and offers;
  • Operate, evaluate, and improve Ace Canada’s business, products, and services (including developing new products and services; managing communications; performing market research and data analytics; determining and managing the effectiveness of advertising and marketing; analyzing products, services, websites, and applications; administering websites and applications; and perform accounting, auditing, billing, reconciliation and collection activities);
  • Protect against and prevent fraud and unauthorized transactions, investigate and manage claims, reduce risk exposure, and generally improve and provide security; and
  • Comply with and enforce applicable legal and audit requirements.


We do not sell, trade, or otherwise transfer personal information to unrelated or unaffiliated third parties of RONA without your consent, except as described below.

A. Service Providers and Business Partners

We may disclose your personal information to companies that provide services to us (such as providers of hosting, support, delivery, survey, printing, e-mail, data enhancement, and repair services) or that help us market our products and services. These companies may need access to information about you in order to perform their functions. In some instances, we may ask these companies to collect your personal information on our behalf. These companies are not authorized to use the information we disclose to them, or that they collect on our behalf, for any other purpose without your consent and we use contractual and other measures to ensure that such information is protected in accordance with this Privacy Statement.

With your consent we may disclose limited information about you to a third party who may also use the information for their own specific purpose. For instance, we may provide information on your behalf to a supplier in connection with warranty or product safety issues, or we may share limited information with a business partner who is jointly providing a product or service to you or is running a jointly branded promotion with us.

B. Legal, Enforcement, Security, and Investigation

We may disclose personal information about you (1) if we believe we are required to do so by law, regulation or legal process, such as a court order or subpoena; (2) as we deem appropriate or necessary in response to requests by government agencies, such as law enforcement or Police Services authorities, or tax authorities; (3) when we believe disclosure is appropriate or necessary to protect the rights, property, or safety of Ace Canada, our customers, or others, including to prevent physical, financial or other harm, injury or loss, or to collect debt you owe; or (4) in connection with an investigation of suspected or actual unlawful activity.

C. Sale or Transfer of Business or Assets

We reserve the right to transfer personal information we have about you in the event we sell, finance, or transfer all or a portion of our business or assets (including, without limitation, in the event of a reorganization, dissolution, or liquidation). The use of such personal information, however, would still be restricted to that outlined in this Privacy Statement.

D. Aggregate or De-Identified Data

We may share or make public aggregate or de-identified data derived from personally identifiable information. Such information, however, will not identify you or any other individual.

E. Corporate Group

We may share your information within our corporate group for the purposes contemplated in this Privacy Statement. Where we share your information within our corporate group, we use contractual and other measures to ensure that such information is protected in accordance with this Privacy Statement.


Ace Canada retains personal information for as long as it is useful or necessary to process related transactions, maintain appropriate financial and audit records, protect Ace Canada’s legitimate business interests, improve our products and services, and for as long as may be required by applicable laws.

Ace Canada maintains administrative, technical, and physical safeguards designed and intended to protect personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure or use. Personal information collected by Ace Canada, whether in electronic form or paper form, is protected by security measures appropriate to the sensitivity of the information. The personal information you provide to Ace Canada is stored on computer systems located in controlled facilities which have limited access. Ace Canada requires that highly confidential information be transmitted through the use of secure methods.

Ace Canada evaluates its equipment and security procedures periodically and modifies them as necessary. Despite these safeguards, due to inherent uncertainty in the use of the Internet and information systems and the potential for unlawful attacks by third parties, Ace Canada cannot guarantee that the use of our systems, websites, or applications will be completely safe or secure.

Ace Canada may process and store your personal information at a RONA facility or a facility of an affiliate of RONA in the United States of America, India, or any other country in which it maintains its facilities. In addition, some of your information may be used, processed and/or stored by a RONA service provider, agent or supplier which may be located outside of Canada. Information located outside of Canada may be subject to access by law enforcement or other governmental agencies in those countries which such information is situated pursuant to lawful orders or legal process. While your personal information may be subject to the laws of those jurisdictions, our policies require that personal information used, processed and/or stored outside of Canada are always subject to protections comparable to those required under the applicable laws of Canada and will not be disclosed to third parties except with consent or as set out in this Privacy Statement. If you would like to obtain access to written information about RONA policies and practices with respect to its service providers located outside of Canada or otherwise have any questions regarding these service providers, please contact RONA Privacy Officer at the How to Contact Us address below.


A. How Ace Canada Obtains Your Consent

You provide your consent to the collection, use and disclosure of personal information in accordance with this Privacy Statement when you voluntarily provide the requested information. You provide your implied consent to the use of the kinds of automatic data collection methods described in this Privacy Statement by your continued use of the Ace Canada Website. You provide your consent to the collection, use and disclosure of personal information with respect to telephone calls with Ace Canada by engaging in such calls. If Ace Canada obtains information from third parties other than public sources, Ace Canada requires those third parties to confirm that they have your consent to disclose your personal information for use by Ace Canada.

B. Withdrawal of Consent

You have the right to withdraw your consent to certain uses and disclosures of your personal information. However, there are certain circumstances where you must provide your consent to the collection, use and disclosure of your personal information based on the action you are taking. For example, in the event you call our service line, you may not withdraw your consent to have the conversation recorded. In the event you are permitted to withdraw your consent and choose to do so by providing use notice thereof as contemplated below, Ace Canada will take reasonable steps to destroy or delete the applicable personal information, but please note that residual personal information may remain in archived records or other historical records. In addition, Ace Canada is not permitted to destroy business or accounting records of transactions that it is required to keep to comply with statutory or other legal obligations, assert its legal rights, or comply with its obligations to the provider of the debit or credit card you used. However, Ace Canada will not use your personal information subject to the foregoing for other commercial purposes once you withdraw your consent. In some circumstances, the withdrawal of consent to certain uses or disclosures of personal information may mean that Ace Canada is no longer able to provide certain products or services to you or Ace Canada may be unable to perform certain transactions for you.

You may make a written request to RONA Privacy Officer at the How to Contact Us address below. When submitting a withdrawal of consent, you will be asked to provide suitable identification or to otherwise identify yourself.

C. Individual Access to and Correction of Personal Information

Ace Canada strives to keep accurate information by using technology and management processes and policies. Upon receipt of a written request, Ace Canada will provide individuals with reasonable access to the personal information they provided to Ace Canada as well as the ability to correct the information, if necessary. To protect your privacy and security, Ace Canada will also take reasonable steps to verify your identity before releasing any information to the requesting party and before any corrections will be made. Ace Canada reserves the right to request appropriate proof of the requested corrections.

To obtain access to the personal information you’ve provided to Ace Canada, you may submit a written request to RONA Privacy Officer at the How to Contact Us address below.


A. Do Not Track

We do not collect personally identifiable information about users’ online activities over time and across third-party websites and we do not process or respond to "Do Not Track" signals from your browser or other mechanisms that enable consumer choice regarding the collection of personal information about one's online activities over time and across third-party websites or online services.

As described in the Interest-Based Advertising section below, however, we do participate in online advertising networks administered by third parties, and we may share information about activities on our websites with those networks, which may track your online activities over time and across third-party websites.

B. Interest-Based Advertising

Ace Canada may collect data about your activities on our websites for use in providing advertising tailored to your individual interests, and we may share information about activities on our websites with advertising networks administered by third parties. These ad networks track your online activities over time and across websites by collecting information through automated means, and they use this information to show you advertisements that are tailored to your individual interests. The information they collect includes information about your visits to our websites, such as the pages you have viewed. This collection and ad targeting takes place both on our websites and on third-party websites that participate in the ad network, such as sites that feature advertisements delivered by the ad network. As a result, you may see certain ads on other websites based on prior activity on our websites, and vice versa.

The Digital Advertising Alliance of Canada (DAAC) has created guidance for online advertisers and provided a mechanism for such advertisers to comply with users’ choices regarding interest-based ads. To learn more about ad networks, including how to opt out of interest-based ads, click here.

C. Social Media Widgets

Ace Canada Website and applications may include social media features (for example, a Facebook “Like” button). These features are connected to third-parties and may allow such third parties to collect certain information, such as your IP address and which pages you visit on our websites. These social media features are not operated by Ace Canada. Your interactions with these features are governed by the privacy policies of the company providing the features.

D. Links to Other Websites

Ace Canada Website and applications may provide links to third-party websites for your convenience and information. For instance, they may link to websites of product suppliers, manufacturers, and service providers. If you access those links, you will leave the Ace Canada Website. Ace Canada does not control those sites or their privacy practices, which may differ from Ace Canada’s practices. Ace Canada does not endorse or make any representations about third-party websites. The personal data you choose to provide to or that is collected by these third parties is not covered by the Ace Canada Privacy Statement. Ace Canada encourages you to review the privacy policy of any company before submitting your personal information to that company.

E. Children

Generally, Ace Canada does not knowingly collect personal information from persons under the age of 18. Nor does Ace Canada target its websites to children under 13. Ace Canada encourages parents and guardians to take an active role in their children’s online activities and interests. If Ace Canada determines that personal information has been provided by a person under the age of 18, Ace Canada will delete that information as soon as practical unless such deletion is inappropriate given the context (for example, employment applications, loss prevention, fraud and other investigative purposes). If you become aware that such personal information has been provided by a person under the age of 18, please submit a written request to RONA Privacy Officer at the How to Contact Us address below so the information can be deleted.

F. Changes to this Privacy Statement

If Ace Canada changes this Privacy Statement, Ace Canada will post the revised statement in its entirety on the and other applicable websites with an updated revision date. If Ace Canada makes material changes to the way it collects or uses personal information, Ace Canada may also notify you by other means such as sending an e-mail or posting a notice on the home page.

G. How to Contact Us

Ace Canada values your opinions. If you have a privacy inquiry, compliment or complaint, you may direct your inquiry, compliment or complaint to RONA Privacy Officer at [email protected], or by submitting a written request to:

Attn: RONA Privacy Officer
220 Chemin du Tremblay
Boucherville, Quebec J4B 8H7


A. Rates and reviews

These TERMS AND CONDITIONS govern your conduct associated with the Customer Ratings and Review service offered by Ace Canada (RONA Inc.) (the "CRR Service"). To the extent of any conflict between Ace Canada (RONA Inc.)'s Privacy Policy and these TERMS AND CONDITIONS, these TERMS AND CONDITIONS shall control with respect to the CRR Service.

By submitting any content to Ace Canada (RONA Inc.), you represent and warrant that:

  • You are the sole author and owner of the intellectual property rights thereto;
  • All "moral rights" that you may have in such content have been voluntarily waived by you
  • All content that you post is accurate;
  • You are at least 13 years old;
  • You will not use a false e-mail address, impersonate any person or entity, pretend to be someone or something that you are not, or otherwise mislead as to the origin of your content;
  • Use of the content you supply does not violate these TERMS AND CONDITIONS and will not cause injury to any person or entity.

You further agree and warrant that you shall not submit any content:

  • That is known by you to be false, inaccurate or misleading;
  • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
  • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition,
  • anti-discrimination or false advertising);
  • That is, or may reasonably be considered to be, defamatory, libellous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
  • That attempts to drown out other people’s opinions, including by posting from multiple accounts or coordinating with others;
  • That engages in name-calling or that attacks people based on whether or not you agree with them;
  • For which you were compensated or granted any consideration by any third party;
  • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
  • That contains any computer viruses, worms or other potentially damaging computer programs or files.

You agree to indemnify and hold Ace Canada (RONA Inc.) (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable lawyers' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.

For any content that you submit, you grant Ace Canada (RONA Inc.) a non-exclusive, perpetual, irrevocable, royalty-free, transferable right and licence to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.

All content that you submit may be used at Ace Canada (RONA Inc.)'s sole discretion. Ace Canada (RONA Inc.) reserves the right to change, condense or delete any content on Ace Canada (RONA Inc.)'s website that Ace Canada (RONA Inc.) deems, in its sole discretion, to violate the content guidelines or any other provision of these TERMS AND CONDITIONS. Ace Canada (RONA Inc.) does not guarantee that you will have any recourse through Ace Canada (RONA Inc.) to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Ace Canada (RONA Inc.) reserves the right to remove or to refuse to post any submission for any reason. You acknowledge that you, not Ace Canada (RONA Inc.), are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Ace Canada (RONA Inc.), its agents, subsidiaries, affiliates, partners or third party service providers and their respective directors, officers and employees.

By submitting your email address in connection with your rating and review, you agree that Ace Canada (RONA Inc.) and its third party service providers may use your email address to contact you about the status of your review and other administrative purposes. You may withdraw your consent at any time by sending a notice to our customer service :